13 November 2015

NLMK Group corporate media takes first place in Metal-Expo’2015 competition

NLMK Group corporate media takes first place in Metal-Expo’2015 competition
NLMK Group’s corporate media, including NLMK-TV online television; the quarterly NLMK Group corporate magazine; and Stoilensky’s ‘The Big Ore’ newspaper topped their respective categories in the ‘Best Corporate Media in the Steel Sector in Russia and the CIS –2015’ competition, which is held annually in Moscow as part of the Metal-Expo international industry exhibition.

NLMK Group’s corporate television, launched in April 2014, tops the ‘Best On-line Corporate Media’ category for a second year running.

NLMK-TV has a target audience of more than 50,000 people. It is broadcasted through the Group’s internal intranet portal. Videos are published on NLMK Group's YouTube channel, allowing employees from all NLMK Group sites to watch NLMK-TV releases at any convenient time.

NLMK-TV delivers up-to-date online information on the Company’s production and social issues to employees of all NLMK Group production sites, allowing them to follow all the latest Company news. The corporate TV channel broadcasts a wide range of programmes including interviews, documentaries, employee surveys, video presentations of new equipment, and much more.

NLMK Group’s Corporate Magazine tops the ‘Best Corporate Magazine’ category

Winner of multiple professional competitions and ratings, including the ‘Silver Threads’ competition for corporate media resources, NLMK Group’s corporate magazine has been published since 2005. The goal of the magazine is to bring together NLMK Group’s production sites in Russia, the USA, and Europe. The magazine is published in Russian and in English. The concept of the magazine has been completely transformed over the last two years: an exclusively intracorporate magazine turned into one of the Company’s trademarks, with an expanded set of topics and a team of contributing authors. Today, NLMK employees perceive the magazine as a reliable source of information; with devoted readers among both management and line personnel.

‘The Big Ore’, Stoilensky’s (part of NLMK Group) corporate newspaper, tops the ‘Best Mining Industry Publication’ category

‘The Big Ore’ newspaper is a Metal-Expo winner for the second year running. The newspaper has been published since June 1982. Published bi-monthly, with a print run of 6000 copies, ‘The Big Ore’ is distributed free of charge to current and former Stoilensky employees. In 2014, the newspaper was rebranded and its structure changed to a 12-page colour edition that features a modern design.

About NLMK Group’s internal communications

The Group has an effective system of internal communication covering all production sites which comprises several communication channels: an intranet information portal; corporate newspapers at NLMK’s Russian production sites; NLMK Group Corporate Magazine; newsletters at NLMK Europe and NLMK USA; NLMK-TV online television; an email subscription; accounts in social networks; a system of feedback for employees; and other channels.

A well-developed system of internal communication enables NLMK Group to not only deliver information to each and every employee in a timely fashion; but to deliver information that is important and interesting in a convenient format. Company employees have the opportunity to not only read interviews and articles; but to contribute to the communication agenda themselves by posing questions to the management or PR staff. Internal communication plays an important role in providing motivational and information support for NLMK Group’s strategic programmes.

About Metal-Expo

Metal-Expo is endorsed by the Ministry of Industry and Trade of the Russian Federation, the Government of Moscow, the Russian Union of Industrialists and Entrepreneurs, the Chamber of Commerce and Industry of the Russian Federation, the Russian Union of Metal and Steel Suppliers, Russian Steel, the International Union of Metallurgical Equipment Producers, the Steel Construction Development Association, the Builders Association of Russia, the Russian Builders’ Union, the Russian Engineering Union, the Foundation for Development of Tube Industry and the Prommetiz Association, among others. In 2015, the exhibition brought together more than 560 companies from 32 world countries. Some 25-30,000 end-users of ferrous and non-ferrous products from the construction industry, heavy-engineering, power and engineering complex, transportation & logistics, steel trading etc. attend the show.

About NLMK Group

NLMK Group is the largest steelmaker in Russia and one of the most efficient in the world. NLMK’s metal products are used in various industries, from construction and engineering to the manufacture of power-generating equipment and offshore wind turbines.

NLMK's production assets are located in Russia, Europe, and the United States. The Company’s liquid steel production capacity is over 17 million tonnes per year, of which about 16 million tonnes are produced in Russia.

NLMK has the most competitive cash cost among global manufacturers; and one of the highest profitability levels in the sector. The company generated $4.4 billion in revenue; $1.1 billion in EBITDA; and a net profit of $491 million in H1 2015. Net Debt/EBITDA is 0.47. The company has a BBB- credit rating. NLMK’s ordinary shares are traded on the Moscow Stock Exchange (ticker symbol: NLMK), and its global depositary shares are traded on the London Stock Exchange (ticker symbol: NLMK:LI). For more information about NLMK Group, please visit

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Babichenko Sergey

Head of PR

+7 (495) 504 05 04

Maria Simonova

Press Secretary

+7 (915) 322-62-25

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